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Customer Data All in One Place
Combine customer data into one reliable ID and use machine learning to help teams create personalized segments at scale.
Take Control of Your Data
Improve your marketing strategies and create better customer experiences by using our Customer Data Platform (CDP) to manage your data and uncover valuable insights.
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Let Us Help Your Team Help Your Customers
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Digital Marketers: Boost Customer Loyalty
Use what you know about customer behavior to create smooth and connected experiences across all channels.
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Marketing Operations: Get a Full Customer Profile
Having a complete view of customer data helps you personalize experiences and make smarter marketing decisions.
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Data Analytics: Unlock the Power of Proper Data Analysis
Give everyone in your organization access to shared data so they can analyze it effectively both on their own and as a group.
Customer Testimonial
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"Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs."
Data Analyst
Mid-Market (51-1000 emp.)
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Acquia CDP Has Endless Capabilities
Personalized Experiences
Use predictive tools to create personalized content tailored to customer behavior.
Precise Customer Segments
Create customer segments with persona models built from a wide range of variables.
Tailored Action Models
Use recommendation tools to decide the best next steps for groups of customers and individual shoppers.
Centralized Data
Bring all data control into one place to improve efficiency, management, and security.
Deploy Faster
Manage and launch campaigns across your organization from one platform to keep efforts aligned.
GDPR Compliance
Self-service tools for data deletion help meet GDPR, CCPA, and other privacy rules.
Self-Sufficient Campaign Creation
Build campaigns faster by working independently without needing IT or external help.
Data Visualization
Make data visual and easy to use so you can quickly see how resources are used throughout the customer journey.
Unified Platform
Set up a shared, central system to bring data together and build complete customer profiles.
See Acquia CDP in Action
Use all your data with the only complete CDP that gives you a clear picture of your customers.