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Customer Data Platform

Customer Data All in One Place

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Combine customer data into one reliable ID and use machine learning to help teams create personalized segments at scale.

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Take Control of Your Data

Improve your marketing strategies and create better customer experiences by using our Customer Data Platform (CDP) to manage your data and uncover valuable insights.

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Let Us Help Your Team Help Your Customers

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Digital Marketers: Boost Customer Loyalty

Use what you know about customer behavior to create smooth and connected experiences across all channels.

See how marketers can increase ROI

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Marketing Operations: Get a Full Customer Profile

Having a complete view of customer data helps you personalize experiences and make smarter marketing decisions.

See how to activate your data

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Data Analytics: Unlock the Power of Proper Data Analysis

Give everyone in your organization access to shared data so they can analyze it effectively both on their own and as a group.

See how to meet customer needs

Read the E-Book
Customer Data Platforms 101: Everything you Need to Know

Customer Testimonial


"Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs."

Data Analyst

Mid-Market (51-1000 emp.)

Read the Full Review at G2

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Acquia CDP Has Endless Capabilities

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Personalized Experiences

Use predictive tools to create personalized content tailored to customer behavior.

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Precise Customer Segments

Create customer segments with persona models built from a wide range of variables.

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Tailored Action Models

Use recommendation tools to decide the best next steps for groups of customers and individual shoppers.

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Centralized Data

Bring all data control into one place to improve efficiency, management, and security.

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Deploy Faster

Manage and launch campaigns across your organization from one platform to keep efforts aligned.

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GDPR Compliance

Self-service tools for data deletion help meet GDPR, CCPA, and other privacy rules.

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Self-Sufficient Campaign Creation

Build campaigns faster by working independently without needing IT or external help.

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Data Visualization

Make data visual and easy to use so you can quickly see how resources are used throughout the customer journey.

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Unified Platform

Set up a shared, central system to bring data together and build complete customer profiles.

 

See Acquia CDP in Action

Use all your data with the only complete CDP that gives you a clear picture of your customers.

Get a Custom CDP Demo